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Brooklyn, NY 11221

Studio Forty Seven is a Brooklyn based design studio focusing on androgynous bespoke silver jewelry.



This journal is intended to express the intentions and actions associated with Studio Forty Seven. It gives an opportunity for people to delve into my thoughts as I document my design process.

Filtering by Tag: business development

Etsy is Bad for Business

Tomer Emmar

Many of you have told me, "I love your jewelry! Have you thought about selling your jewelry on Etsy?" And typically I say "Yes, I have thought about it." Here are some reasons why I believe Etsy is bad for business:


Etsy's platform supplies their sellers with one generic template with the idea that one size fits all. Every store is defined by the same restrictions and there is no opportunity to differentiate your business from your competition. Personally, this is already a deal breaker because branding is an important aspect of any successful business. Aside from the brand image, clients who are shopping for well crafted and handmade jewelry deserve to have a unique and personal experience. Etsy's controlled environment does not allow for customization of the shopping experience; layouts, design, terms, policies, fees, and features can change on a whim and may not always align with the values of your brand.

Quality and Assortment

The community on Etsy is rampant with sellers who are literally selling the same product one after another. Many of the products on Etsy are made by questionable Chinese manufacturers and are not truly handmade. Etsy enables their community to tarnish the reputation of handmade jewelry. This level of neglect and carelessness takes advantage of uninformed customers who are understandably drawn to lower prices. Unfortunately, Etsy and other marketplaces create the perception that handmade jewelry should cost pennies and it has the potential to harm studio jewelers who have developed their sense of craft and design over the years.

In the images below, you can see an example of a seller on Etsy claiming her product to be a "handmade item" where the same product can be found on AliExpress (the Chinese equivalent of Amazon) for a fraction of the price.

"Handmade item" on Etsy for $30.

"Handmade item" on Etsy for $30.

Same "handmade item" on AliExpress

Same "handmade item" on AliExpress

Identical jewelry assortment from different sellers on Etsy.

Identical jewelry assortment from different sellers on Etsy.

Now, I must admit there are many hidden gems on Etsy. A good way to find the high quality products is to filter the search to display price from high to low.


As a responsible jewelry designer and small business owner, it is important to fairly compensate everyone in your supply chain, including yourself. Etsy is oversaturated with sellers that are trying to climb to the top by racing to the bottom. Essentially, people on Etsy price their jewelry so low to compete with other shops selling the same product with hopes that their jewelry shows up at the top of the search. 

Sustainable business practices are important for the longevity of a brand. If the price is the only differentiating factor between a business and its competitor then the business is simply unsustainable. 

Last Words

The premise of Etsy's Mission Statement is ideal and wonderful. Unfortunately Etsy has grown too big that the only thing that matters to them is their bottom line. I avoid Etsy because I simply believe that my clients deserve better than shopping in an online version of a flea market. If you are looking for an alternative to Etsy, I highly recommend Squarespace.

Explore Studio Forty Seven's design process.

Branding Studio Forty Seven

Tomer Emmar

I find myself frequently facing the question "what does forty seven mean?," so, to all those who wonder, here it is. 

I choose Studio Forty Seven because at the moment I'm focusing on bespoke silver jewelry; the 47th element in the periodic table is silver (Ag), hence the name.  

Many jewelers and designers name their studios after their own names; typically first name and last name followed by an anchoring word such as designs or jewelry. My desire was to brand something that could expand and develop beyond what it started as; create something dynamic with potential for growth. That's why I didn't anchor the idea to my name.  ☺️

Additionally, when I look into the future, I can vision the studio expanding. Studio Forty Seven resonated with me because the name has the ability to transform. I hope to, one day, partner with people, transform it into a collective, feature other artists, or experiment with other materials or avenues without having to rethink the image of the brand in the context of what it is or what it means.  

The name Studio Forty Seven is relevant to its inception, yet it has the ability to expand into something new while maintaining its heritage and where it all started.